Founding CMO
Remote friendly within Israel
PairMee is an early-stage startup building taxi sharing for Israel, and this role owns growth end to end. As Founding CMO you set the strategy, run the experiments yourself, and build the brand that earns trust in a market where trust is the whole product.
The honest picture: there is no marketing team yet, budgets are early stage, and the first 10k users will come from craft and iteration, not spend. You get outsized ownership over positioning, channels, and brand, and you carry the risk that comes with an early live beta.
You will thrive here if you are hands on by choice, if you treat every channel as an experiment with a clear kill rule, and if you see honesty as a growth asset rather than a legal constraint.
What does growth look like before launch?
Before launch, growth means finding where Israeli travelers already talk, testing channels cheaply, and building an audience of people who actually need shared rides. After launch it means turning the first riders into the next ones. You would own that whole arc, from first user to ten thousand.
What you will do
- Own growth strategy end to end, from positioning to channel mix to weekly execution.
- Design and run channel experiments across social, community, partnerships, referrals, and SEO, and shut down what does not work fast.
- Take PairMee from zero to its first 10k users and be able to explain exactly what got them there.
- Build the brand: the story, the voice, and how PairMee earns trust rider by rider.
- Set up measurement that tells the truth, so decisions run on data instead of vibes.
- Hire and lead the marketing team as channels prove out.
You might be a fit if
- You have grown a consumer product from zero, ideally a two-sided marketplace.
- You are hands on: you write the copy, launch the experiment, and read the data yourself.
- You know the Israeli consumer market and where its attention actually lives.
- You are comfortable committing to outcomes before the playbook exists.
- You treat honest claims as a brand moat, not a limitation.
Want to work with us?
No cover letter theater. Tell us what you have built and why this stage appeals to you.
Want to understand the product first? Read how PairMee works and our approach to safety.