How to get drivers on board
Drivers go to your event anyway, and most leave with empty seats. What they need is a reason to post those seats, and to post them early.
Reward the car, not the driver
- A car with 3 or more people gets the perk, and everyone in it shares it.
- No cash to a driver per passenger. Israeli law lets passengers only share fuel with the driver, up to an equal share of ₪2 per km.
- It works like the Fast Lane: since April 2026, a car with 3 people rides it without paying.
Pick a perk for full cars
Parking by the gate
A zone near the gate for cars with 3 or more people. It costs cones, a sign and 1 steward.
A faster way in
A lane or a desk of their own. Time is what drivers value most.
A thank you for everyone inside
A small gift for every person in a full car. A sponsor can fund it.
A discount on the next edition
For everyone who arrived in a full car. It costs you margin, not cash.
What fits each kind of organization
- Festivals and large eventsParking by the gate, an entry lane, a thank you for every full car.
- ConferencesSpots by the entrance, a faster badge pickup, sponsored parking.
- WeddingsA personal ask to 1 driver from each city, and the front row of the parking.
- CompaniesThe same allowance for everyone, spots by the door for cars with 2 or more, a ride home for anyone left behind.
- Cities and councilsParking for full cars at city events and municipal lots, a faster way out, thanks to drivers.
- Communities and campusesAsk drivers by name, reserved spots and the first parking permits.
Drivers first
The first message goes to drivers: your crew, volunteers, vendors and early ticket buyers. They fill their seats with friends first, and the board finds people for the rest. Here is what it looks like:
6 weeks out
Driving to [event]? Got free seats? Post them now on the event's ride board: [link]. Fill them with friends first, and the board finds people for the rest. Cars with 3 or more people [perk].
10 days out
[X] people are already looking for a ride to [event], [Y] of them from [area] on [day]. Driving from there? Post your free seats in 1 minute: [link]. And answer your requests, people are waiting.
In the ticket email
Driving? Post your free seats. Need a ride? Find one here: [link]. Full cars (3 or more) [perk].
We send you the numbers for the second message from your board.
How a full car is checked
A steward at the gate counts heads, the way the Fast Lane camera counts people in a car. No lists, no names.
What we do not do
- We do not pay drivers per passenger.
- We take no cut of what people share.
- We do not run raffles.
- We never send you names or phone numbers.
It already works elsewhere
Route 1 Fast Lane
Since 15 April 2026, a car with 3 or more people rides it without paying.
Beit Yehoshua, 2017
Israel Railways and Moovit reserved 48 spots for drivers who bring a passenger.
TheMarker, 11 Jun 2017
Bonnaroo, US
A cheaper camping pass for cars with 3 or more people.
Whitbread, UK
16 reserved spots for car sharers, and 30% of staff signed up within 3 months.
Liftshare
This is not legal advice. Check any perk with your own legal adviser before you announce it.